You own a brand. Your brand has a unique story which you try to convey by storytelling.
But when you look at your products on different marketplaces, the desired storytelling is not conveyed properly and your product has the wrong look and feel. For example, you see poor quality texts full of spelling mistakes, wrong information and poor quality (in some cases) photos you have taken yourself.
This is not how you want to communicate your brand to your target group.
Many PIM systems are often built from scratch per field and then 'shared' with the outside world. We do it the other way around! We literally bring the outside world (data models) in, because that's what it's all about. This means that our customers no longer have to waste time on this.
First of all, it takes a lot of time to fill a PIM system with 'own fields'. It then takes a lot of time (and frustration) to map those fields and link them to the outside world. Moreover, you always stay busy… For example, bol.com adjusts their data model every day (!) so that you are always behind the times.
We do this the other way around! ProductFlow has brought in the full data models of the affiliated marketplaces. Today, these models still optimize and update automatically!
Starting on a new marketplace or starting a (new) webshop? You will always have work to send the (unchanged) content to a new sales channel. Do you work with ProductFlow? Then you don't have to reinvent the product every time, because our platform automatically reuses content for marketplaces and webshops.
Our customers use ProductFlow not only for the marketplaces, but also for websites and web shops. This works the same way. Instead of the data model of the marketplaces, the data model of the web shop software is automatically converted to a ProductFlow structure. There is one central place where you manage all content.
And to make it even more scalable: ProductFlow also automatically reuses content for all current and future sales channels where the products are offered. ProductFlow just makes your e-commerce activities a lot easier!