Our solution for brand owners

With our 'content first' approach, we believe that content is one of the most important building blocks of online success.

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Do you have your own brand and do you recognise yourself in this situation?

You own a brand. Your brand has a unique story which you try to convey by storytelling.

But when you look at your products on different marketplaces, the desired storytelling is not conveyed properly and your product has the wrong look and feel. For example, you see poor quality texts full of spelling mistakes, wrong information and poor quality (in some cases) photos you have taken yourself.

This is not how you want to communicate your brand to your target group.

The consequences you experience

  • You lose the preferred position in the user's head
  • You are not in charge of how users experience your products
  • Users experience your product incorrectly
  • All your efforts to build your brandname are thrown away
  • Users get a bad image of your product

Do you want to regain control of your brand identity on marketplaces? Tell your story your way in all the places where your products can be seen? Take action!

The advantages of ProductFlow for brands

At ProductFlow, we understand better than anyone that it is extremely important to convey the story and feeling of your products to your target group in the right way. So that you can start building your brand identity and loyalty structurally again.

With these thoughts in mind, we set up our platform 'content first! Our platform makes it possible to manage and optimise your content. You can then send it to the marketplaces of your choice with one click.

If you are also considering selling through B2C, this is also possible in our platform. Processes such as orders, offerings, shipments and stock management are fully implemented. ProductFlow is the platform you need to regain control and consistently build your brand!

Manage and supplement content

Manage, edit and create your content in our platform and send it to the desired channels.

Optimize content

Because the data models of the marketplaces are integrated in our platform, you can easily fully optimize your content.

Take control of your content

With ProductFlow you are in control of the content on the marketplaces.

What does ProductFlow do differently from existing PIM systems?

The basis

Many PIM systems are often built from scratch per field and then 'shared' with the outside world. We do it the other way around! We literally bring the outside world (data models) in, because that's what it's all about. This means that our customers no longer have to waste time on this.

Don't lose unnecessary time and avoid frustrations

First of all, it takes a lot of time to fill a PIM system with 'own fields'. It then takes a lot of time (and frustration) to map those fields and link them to the outside world. Moreover, you always stay busy… For example, Bol.com adjusts their data model every day (!) so that you are always behind the times.

We do this the other way around! ProductFlow has brought in the full data models of the affiliated marketplaces. Today, these models still optimize and update automatically!

Efficient way of content management

Starting on a new marketplace or starting a (new) webshop? You will always have work to send the (unchanged) content to a new sales channel. Do you work with ProductFlow? Then you don't have to reinvent the product every time, because our platform automatically reuses content for marketplaces and webshops

PIM system combination for your own webshop

Our customers use ProductFlow not only for the marketplaces, but also for websites and web shops. This works the same way. Instead of the data model of the marketplaces, the data model of the web shop software is automatically converted to a ProductFlow structure. There is one central place where you manage all content.

And to make it even more scalable: ProductFlow also automatically reuses content for all current and future sales channels where the products are offered. ProductFlow just makes your e-commerce activities a lot easier!


The most important thing about online success is good content. ProductFlow's platform ensures the easy management of content across the various marketplaces. We are very satisfied with the cooperation!

Rik Murray
Rik Murray, e-commerce director @ MaxiMondo
Schedule your ProductFlow demo

Get a demo from one of our ProductFlow specialists. In this demo you will get a tour through the platform and look together with our specialist at how ProductFlow can offer the most for your organisation.

Schedule a demo