How do I win the Buybox on bol.com

ProductFlow Repricer

Averages: with the ProductFlow Repricer you have the buybox within 10 minutes and a maximum of 30 minutes. Within 1 hour your sales price is 99% of the optimal and within 2 hours this is optimized to 99.8% of the optimal sales price!

Too good to be true? Read on..

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Everything automatically

You only need to provide the sales price, minimum and maximum price. You can also have these prices calculated by the ProductFlow software.

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Buy box in 10 - 30 min.

Everything revolves around realizing the optimal selling price as quickly as possible.

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Can also be used separately

Not yet a ProductFlow user, but do you want to use the bol.com repricer? No problem!

I want to win the bol.com buybox!
Want to try the ProductFlow Repricer for free for two weeks?

Optimize your margin

When optimizing your prices, the ProductFlow Repricer takes into account all important factors.

An example: you sell a product for 22 euros, but when you sell under 20 euros you have to pay less commission to bol.com, so that you have more margin at the bottom. This cleverness is also part of the margin optimization of the ProductFlow Repricer. Other influence factors can be found on the right-hand side.

Bulk discount

The ProductFlow Repricer also takes bulk discount into account (if enabled). This way you always realize the buy box, regardless of the amount of products.

Temporarily reduced commissions

Bol.com regularly uses temporarily reduced commissions for various articles. These temporarily reduced commissions are automatically submitted in the ProductFlow platform. You can find them at the Fee on the Offer page with your products.

The set minimum price

Do you want to use a minimum price for your product in connection with purchasing, shipping and/or other costs? No problem. You determine the limit with the set minimum price.

The set maximum price

A maximum price is also easy to set for the Repricer. This way you ensure that your customers never pay too much.

The relevant market price

The ProductFlow Repricer takes into account the requirements from marketplaces. In this way we avoid price outliers and the price is determined by market forces. This way, your market price is always relevant (RMP at bol.com).

Multiple EAN codes

When an article has multiple EAN codes and is linked to one EAN code on bol.com, the ProductFlow Repricer recognizes this. So even if you use a different EAN code than the EAN code that is visible on the bol.com site, the ProductFlow Repricer does its job!

How does the ProductFlow Repricer win the Buybox?

The ProductFlow Repricer is based on a proprietary algorithm that allows us to reach the buybox as quickly as possible. We also move as quickly as possible to the optimal selling price. All this does not work on the basis of Trial and Error but on the basis of as quickly as possible (!) to the optimum.

How often are the products checked and repriced?

We automatically determine the interval of the ProductFlow Repricer. So you don't have to set anything for this. 

At all times, as soon as something changes (for example because a competitor goes below the price, a competitor disappears or a competitor is added), we intervene immediately with the aim of our averages.

We check, even if we have achieved the optimal price, whether we can still go up.

If we still have not had to intervene after 2 weeks, we will still check this product once every 24 hours. But as promised; as soon as we can intervene, the ProductFlow Repricer automatically switches to short intervals with again our averages as the goal. In short, you can sit back and let the ProductFlow Repricer do the work.

"Our revenue has grown by 44% thanks to the ProductFlow Repricer."

On this page you can read how Arts & Crafts Trading experienced the ProductFlow Repricer.

What do I pay for the ProductFlow Repricer?

We have different subscriptions and the graduated scales go up to 100, 1,000, 5,000, 10,000 and 20,000 products. Do you have more products? Then we would be happy to share a tailor-made offer.

We work with fixed monthly amounts so that you know in advance where you stand and you can divide the products between the different Marketplaces yourself. For example, if you want to have 40 products on 2 different Marketplaces Repriced, we count this as 80 products. The ProductFlow Repricer now only works for bol NL and bol BE. Other Marketplaces will follow soon!

Repricer prices - ProductFlow


IMPORTANT: It does not matter whether you activate 100 products or, for example, 200,000 products. All products receive the same treatment from the ProductFlow Repricer for the purpose of our averages. Whether you have 100 products, or 20,000. Due to our smart way of working, we are not limited by a maximum number of checks per hour. So you don't have to divide checks between the products, this with the aim of our averages.

Let ProductFlow calculate your minimum, maximum and sales price to win the Buybox on bol.com

Manage your costs in ProductFlow (shipping costs, purchase price, cost price, VAT, commissions from the marketplaces) and set how many euros or/and percentage above that should be calculated. We calculate your minimum and maximum selling price and you always sell with the desired minimum margin. Will the Marketplace commission change (temporarily)? Or does your *purchase price change? No problem! Your minimum and maximum selling price will change automatically.

* Do you manage the purchase price in an external system with which we link? Even then we automatically collect the purchase price!

Winning the Buybox is 2 weeks free of charge!

You will receive an invitation email for your ProductFlow environment within 1 working day. You can then quickly activate the ProductFlow Repricer on all desired products.