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All-in-one solution: ProductFlow is the first platform that combines a Marketplace Integrator with a PIM system, Basic WMS and Repricer.

Koopblok winnen met de ProductFlow Repricer
ProductFlow Repricer

Win the buybox within 10 to 30 minutes and optimize your selling price.

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Marketplace Integrator

Offer your products easily and quickly on multiple marketplaces and/or webshops.

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PIM System

Efficient management of all your content on multiple marketplaces and/or webshops.

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Basic WMS

Overcome logistical challenges as you scale your e-commerce business.

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Click here to view all sales channels. You can easily and efficiently manage both webshops and marketplaces in ProductFlow.


Offer your assortment on marketplaces within a few clicks.Marketplaces in ProductFlow platform-1

View all marketplaces here.


Manage your webshops easily and quickly from ProductFlow.Webshops in ProductFlow platform-1

View all webshops here..

Over ons

The Story of ProductFlow

Our platform is slightly different from the PIM systems and the Marketplace integrators and we do that consciously! In the first instance because our Founder Frank Putman needed this himself. To take you along in this, we start at the beginning and that is 2012. Our Founder Frank Putman, with his other company, also sells on web shops and marketplaces. ProductFlow arose directly from these practical experiences.

He had started on bol, without a webshop and with competing products. Over the years, own brand products have also been added, making him increasingly successful on bol. The more the focus was on his sales via bol, the further the turnover increased. He thought it was time to scale up to even more marketplaces and webshops. That is where his search for automation to realize this wish began.

Always the same pain points

The quest for automation

Frank immediately ran into a huge wall. Every integrator asked 'what is your source'? Well, that's bol said Frank. This means that the integrators could not help him further. This even resulted in Frank starting to use a webshop at the time, purely to be able to scale up in sales channels.

Whichever Marketplace Integrator, Repricers, WMS systems and PIM systems Frank subsequently used, he continued to run into the same pain points. So much so that he finally decided to develop a system himself: ProductFlow.

No more double work

From ideas to practice

After many brainstorms with his partner Jeroen Visser (developer), the establishment of ProductFlow is a fact; a complete PIM system and Marketplace Integrator in one clear platform. With ProductFlow you manage all your content in 1 place and you no longer have to log in to the various marketplaces and web shops for content management. No more double work and the platform does not require any technical knowledge. We also centralize the Marketplace and Webshop orders in ProductFlow and you create one place to manage stocks, sales prices and delivery times. ProductFlow simply makes your e-commerce activities a lot easier!

Fully scalable

Continue to develop for three years, without approaching customers

For three years we built our own platform, without approaching customers. We tested our platform with millions of products, thought everything through and made it fully scalable. Only then did we start connecting the first customers!


Enhanced by talents

The permanent team has now grown considerably, each with unique skills. The combination of expertise in sales, marketing, e-commerce and development ensures a platform that is both innovative and practical from different angles. We also work together with many other e-commerce parties (partners). They work in the ProductFlow platform so that they can serve their customers as optimally as possible.


Meet the ProductFlow team

Do you want to be part of this beautiful team? Click here for the open vacancies.

Nieuwe fotos - ProductFlow
Maikel Peters Sales
Nieuwe fotos - ProductFlow Remco
Remco van Essen Developer
Nieuwe fotos - ProductFlow Jeroen
Jeroen Visser Co-founder
Bart Freriks - ProductFlow team
Bart Freriks Developer
Nieuwe fotos - ProductFlow Sjors
Sjors Verpalen Marketing
Nieuwe fotos - ProductFlow Frank
Frank Putman Co-founder
Nieuwe fotos - ProductFlow Tom
Tom Neeteson Operations
Fabiënne van den Hurk UX & UI
Michel Zantvoort Customer Succes
Tio - Teamlid ProductFlow-1
Tio Kroon Customer Succes
Morris Boers - Team ProductFlow
Morris Boers Data Analyst
Lisa - Team ProductFlow
Lisa van Leeuwen Data Analyst
Alexander Kurnatovskii
Alexander Kurnatovskii Quality Assurance & Control
Victor Timoftii
Victor Timoftii Developer
Nieuwe fotos - ProductFlow Nicolae Istratenco
Nicolae Istratenco Developer
Nieuw teamlid  - ProductFlow
Want to join our team? View the open vacancies

Want to know more about the ProductFlow platform or team?

We'd love to let you experience the platform in a free demo and/or get to know you over a nice cup of coffee!