Our platform is slightly different from the PIM systems and the Marketplace integrators and we do that consciously! In the first place because our Founder Frank Putman needed this himself. To take you along in this, we start at the beginning and that is 2012. Our Founder Frank Putman also sells products on web shops and marketplaces with his other company. ProductFlow arose directly from these practical experiences.
He started on Bol.com, without a webshop and with competing products. Over the years, his own brand products have also been added, making him increasingly successful on Bol.com. The more the focus was on his sales via Bol.com, the further the turnover increased. Time to scale up to even more marketplaces and web shops, he thought. That is where his search for automation began to realize this wish.
Frank immediately ran into a huge wall. Every integrator asked 'what is your source'? Well, that's Bol.com said Frank. This means that the integrators were unable to help him further. This even meant that Frank started using a webshop at the time, purely to be able to scale up in sales channels.
Whatever Marketplace Integrator and PIM systems Frank subsequently used, he continued to run into the same pain points. So much so that he eventually decided to develop a system himself: ProductFlow.
After many brainstorms with his partner Jeroen Visser (developer), the establishment of ProductFlow is a fact; a complete PIM system and Marketplace Integrator in one clear platform. With ProductFlow you manage all your content in 1 place and you no longer have to log in to the various marketplaces and webhops for content management. No more duplication of work and the platform does not require any technical knowledge. We also centralize the Marketplace and Webshop orders in ProductFlow and you create one place for managing stocks, sales prices and delivery times. ProductFlow simply makes your e-commerce activities a lot easier!
For three years we built our own platform, without approaching customers. We tested our platform with millions of products, thought everything through and made it fully scalable. Only then we started connecting the first customers!
The full time team has since grown considerably, each employee with unique skills. The combination of expertise in sales, marketing, e-commerce and development provides a platform that is both innovative and practical from different angles. We also work with many other e-commerce parties (partners). They work in the ProductFlow platform so that they can serve their customers as optimally as possible.
We think from the product's point of view! Describe the product once and the content can be reused immediately (no more mapping and rules). Upscaling therefore takes much less time.
We do not approach a webshop as a source for a marketplace. We see a webshop as a Private Marketplace; after all, in the management of the products, it should not matter where you sell this product!
Get a demo from one of our ProductFlow specialists. In this demo you get a tour through the platform and together with our specialist you look at how ProductFlow can offer the most for your organization.