Over ons

The Story of ProductFlow

Our platform is slightly different from the PIM systems and the Marketplace integrators and we do that consciously! In the first instance because our Founder Frank Putman needed this himself. To take you along in this, we start at the beginning and that is 2012. Our Founder Frank Putman, with his other company, also sells on web shops and marketplaces. ProductFlow arose directly from these practical experiences.

He had started on bol, without a webshop and with competing products. Over the years, own brand products have also been added, making him increasingly successful on bol. The more the focus was on his sales via bol, the further the turnover increased. He thought it was time to scale up to even more marketplaces and webshops. That is where his search for automation to realize this wish began.

Always the same pain points

The quest for automation

Frank immediately ran into a huge wall. Every integrator asked 'what is your source'? Well, that's bol said Frank. This means that the integrators could not help him further. This even resulted in Frank starting to use a webshop at the time, purely to be able to scale up in sales channels.

Whichever Marketplace Integrator, Repricers, WMS systems and PIM systems Frank subsequently used, he continued to run into the same pain points. So much so that he finally decided to develop a system himself: ProductFlow.

No more double work

From ideas to practice

After many brainstorms with his partner Jeroen Visser (developer), the establishment of ProductFlow is a fact; a complete PIM system and Marketplace Integrator in one clear platform. With ProductFlow you manage all your content in 1 place and you no longer have to log in to the various marketplaces and web shops for content management. No more double work and the platform does not require any technical knowledge. We also centralize the Marketplace and Webshop orders in ProductFlow and you create one place to manage stocks, sales prices and delivery times. ProductFlow simply makes your e-commerce activities a lot easier!

Brainstorm---Vergadering-bij-ProductFlow

Teamwork

Enhanced by talents

The permanent team has now grown considerably, each with unique skills. The combination of expertise in sales, marketing, e-commerce and development ensures a platform that is both innovative and practical from different angles. We also work together with many other e-commerce parties (partners). They work in the ProductFlow platform so that they can serve their customers as optimally as possible.