Sell on Zalando

Do you sell lifestyle or fashion items such as clothing, shoes, beauty products, sunglasses and other accessories? Then you can sell your products through Zalando: the European market leader within the fashion marketplaces.

* Currently selling on Zalando via ProductFlow is still in a test phase. In this phase, the link between Orders and Offers is tested before we make it available to everyone. Through this page you make sure that you can be one of the first!

Type integration:
✔️ Content, orders and offers

The beginning of Zalando

Zalando is inspired by the American Zappos and was founded in Germany. It all started in 2008, when David Schneider and Robert Gentz founded Zalando for the online sale of shoes. In the Netherlands we have known Zalando since 2010: the year in which this fashion giant became the online market leader in the sale of shoes.

This site has now grown into a gigantic, international marketplace with an annual profit of hundreds of millions of euros! Not just with shoes by the way, but also with all kinds of other fashion items. And yes: you can also benefit from this. In this article we tell you everything you need to know about selling on the Zalando marketplace.

Zalando has 49 million active customers

If you are going to sell on Zalando, you are assured of a large reach. The Zalando Partner Program gives you direct access to up to 23 European markets! An ideal opportunity to start selling across the Dutch border. Your products will soon end up in, for example, Germany, France, Spain or Austria.

In short: selling on Zalando quickly results in a lot of extra sales. After all, this marketplace is much better visited than your own webshop. Zalando only supplies high quality products. That's why customers trust your brand more and come back again and again. Zalando is a closed marketplace. In order to sell on Zalando, you must have permission.


European markets


Active customers


Different brands

Start selling on Zalando today via ProductFlow

The big advantage of selling on Zalando via ProductFlow is that you can immediately offer the products on other marketplaces without extra actions. Upload your products in ProductFlow and simply choose where you want to activate them all. ProductFlow then ensures that all content is delivered correctly to the relevant marketplaces and/or web shops.

Start business selling on Zalando

Zalando offers its own products as well as products from partners. Would you like to become such a Zalando business partner? No problem! However, you must meet a number of requirements. First of all, your products must of course fit within the marketplace. Products that you can sell through Zalando are:

- Garments;
- Shoes;
- Sporting goods;
- Fashion accessories;
- Baby stuff.

Do your articles fit into one of these categories? Nice! If you also meet the two requirements below, you can start selling on Zalando.

1. You have an existing webshop
First of all, you must have an existing webshop. Your range must therefore also be for sale on your own site. Don't have your own webshop, but would you like to sell on Zalando? Please feel free to contact ProductFlow. With a little help, you too can integrate your assortment on the Zalando marketplace.
2. You comply with Zalando's terms of service
Finally, you must of course also comply with Zalando's terms of service. The marketplace likes to offer every consumer the following benefits:

- The shipping of the order is always free
- Returns are also free
- The buyer's right of return lasts no less than 100 days
- The shipment is arranged with the help of a logistics partner approved by Zalando, or by Zalando itself.

What else should I know about selling on Zalando?



Zalando marketplace: Zalando / Partner Fulfillment

But what about the logistics requirements if you want to sell via Zalando? We are happy to explain it to you. As an external partner of Zalando, you choose the 'Zalando Fulfillment Service' or you take everything into your own hands with 'Partner Fulfillment'. Read below what exactly that means.

Zalando Fulfillment Service

If you opt for the 'Zalando Fulfillment Service', you actually outsource the entire logistics process to Zalando. Not only do they arrange shipping and returns, but they also process any cancellations, send a shipping confirmation to your customer and provide customer service. Not only does this relieve your company enormously, it is also very useful for foreign shipments.

Partner Fulfillment

As a partner of Zalando you can also opt for 'Partner Fulfillment'. That means that you arrange everything yourself. If you opt for this, you must meet a lot of requirements. Think of, for example, packaging requirements and the enclosing of delivery documents. Examples of agreements you make with Zalando are:

  • Your customer service team always responds to questions within 24 hours and is available by phone and email from Monday to Saturday from 9:00 AM to 8:00 PM. However, this is only for cases where Zalando cannot answer a customer question.
  • You meet Zalando's delivery time standards. For example, you deliver within 4 days in the Netherlands and Germany.
  • You process returns within 14 days of shipment by the customer.
  • You inform Zalando about a shipment within 12 hours.
  • The delivery person who delivers the package to the end customer must work together with Zalando.
  • You always deliver orders with waybill, return label and return label.
  • You package your products individually in a transparent polybag or shoe box (in the case of shoes).

Selling on Zalando, and countless other marketplaces!

Of course you don't want to be left behind next to your competitor! Starting to sell through Zalando almost immediately leads to a more favorable market position. You will be found under a big brand name in all kinds of European countries. But do you want an even greater reach and efficiently integrate your products to the Zalando marketplace? Then ProductFlow can help you with this.

ProductFlow is not only a PIM system, but also a handy Marketplace Integrator. This way you can easily sell your fashion accessories not only via Zalando, but also via, for example,, Kaufland, eBay, Decathlon, Google Shopping and Facebook.

Integrate products on Zalando

Are you curious which marketplace integrations are beneficial for your range? ProductFlow's marketplace experts are happy to advise you on this. Have you found the appropriate marketplaces? Then it is time to start selling. If you want to sell on Zalando, you need different plug-ins to integrate your assortment. That way you add images that meet Zalando's requirements, upload a product description and write something about your company.

That is quite a nice job, but takes an infinitely long time with a large assortment. Our marketplace integrator makes this process a lot easier. Not only that: you don't have to make all the adjustments separately for all marketplaces. For example, if you already sell via using ProductFlow, we have arranged the integration of your products on the Zalando marketplace for you very quickly!

Start selling on Zalando: request a free demo!

Do you want to start selling on Zalando, but don't know where to start? The ProductFlow software helps you on your way to a greater reach with a higher sales volume! We would of course be happy to tell you more about this.

So feel free to schedule a completely non-binding demo. A ProductFlow expert will show you how the software works and you will find out what we can do for you. This makes selling via Zalando not only more fun, but also easier.

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