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All-in-one solution: ProductFlow is the first platform that combines a Marketplace Integrator with a PIM system, Basic WMS and Repricer.

Koopblok winnen met de ProductFlow Repricer
ProductFlow Repricer

Win the buybox within 10 to 30 minutes and optimize your selling price.

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Marketplace Integrator

Offer your products easily and quickly on multiple marketplaces and/or webshops.

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PIM System

Efficient management of all your content on multiple marketplaces and/or webshops.

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Basic WMS

Overcome logistical challenges as you scale your e-commerce business.

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Click here to view all sales channels. You can easily and efficiently manage both webshops and marketplaces in ProductFlow.


Offer your assortment on marketplaces within a few clicks.Marketplaces in ProductFlow platform-1

View all marketplaces here.


Manage your webshops easily and quickly from ProductFlow.Webshops in ProductFlow platform-1

View all webshops here..


Sell on Leen Bakker

Content integration
Orders integration
Offers integration

Since October 2020 it is possible to offer your products on Leen Bakker. On this page you can read about the advantages of doing this via ProductFlow.


About Leen Bakker

Largest home & living offer

As a large chain with no less than 170 furniture and interior design stores, Leen Bakker can no longer be missing from the streetscape. The company has existed for more than 100 years: it was founded in 1918. The Leen Bakker stores are known worldwide not only in the Netherlands, but also in Belgium and the Netherlands Antilles. Online they even have the largest selection of Home & Living in the whole of the Netherlands.

Selling on the Leen Bakker marketplace

You have probably also bought something from Leen Bakker yourself. But did you know that you can also sell your interior and furniture items via the Leen Bakker marketplace? Leen Bakker started as an online marketplace in October 2020. Selling via Leen Bakker also comes with some nice benefits. In this article we tell you more about this.

Selling via Leen Bakker: how exactly does that work?

Selling via Leen Bakker is easiest when you already have your own webshop. With the help of ProductFlow you can easily integrate your product range into the platform. Is your offer currently not yet online? That is not a problem either, we are happy to help you with this. Below are a few other things that are important to know if you want to start selling via Leen Bakker:

You pay commission per product sold
Offering products is therefore completely without obligation, but selling products via Leen Bakker is not free. Did you sell something via the marketplace? From 2021, Leen Bakker will pay the proceeds of your sold products every two weeks. Leen Bakker deducts 15 to 17% of your income per product sold. So you don't have to transfer any commission yourself. That saves time!
The Leen Bakker marketplace works more effectively with a French product description
Because Leen Bakker also operates in Belgium, some of the store and website visitors are French-speaking. Not so handy when you only communicate in Dutch. So keep this in mind in your product description. With a good, accurate French translation, you will probably also sell more products via Leen Bakker. This is a very important point, especially with growth ambitions. Fortunately, ProductFlow can help you integrate your French descriptions in the right way. Feel free to ask about the possibilities, or request a demo right away.
Selling via Leen Bakker goes through your regular process
If you work with the Leen Bakker marketplace, investing extra time is hardly possible. Leen Bakker arranges all payment transactions for your sold products. Is an order coming in? Then it automatically enters ProductFlow. All you have to do is deliver your product to the customer on time.
The marketplace is highly curated
If you want to sell on Leen Bakker, take it very seriously. It is important that your products fit within the product range. So it really concerns interior items and furniture, such as sofas, chairs, cushions or flower pots. Leen Bakker tries to stay away from electronic articles. Televisions and the like are therefore not a good idea.
Founded in 1918
>4M potential buyers
>75M online turnover


The benefits at a glance

Benefits of business sales via Leen Bakker with ProductFlow

Selling on Leen Bakker is very interesting. Via ProductFlow your products will also be online in no time! Read all the benefits here.

Benefit from brand awareness in the right niche Many large, well-known marketplaces have a wide range of products. Think of websites such as, NADUVI or eBay. That can be nice, but it is actually a disadvantage when your product category sells less well. Are you looking for e-commerce opportunities for your interior items or furniture? Then a collaboration with Leen Bakker might be more sensible.

Every website visitor who views your offer via the Leen Bakker marketplace is therefore really interested in such products. This not only ensures a positive customer experience, it also increases your turnover.
Selling via Leen Bakker without monthly costs

With many well-known marketplaces, in addition to commissions per product sold, you determine a fixed amount per month or per year. That is not the case with Leen Bakker. In principle, you advertise completely free of charge. If you don't sell anything, you don't pay anything. If you are going to sell via Leen Bakker, you have little to lose. It is therefore definitely worth trying.

A gigantic reach of more than four million potential buyers Leen Bakker is not only 'known'. Leen Bakker's web shop reaches no less than four million unique views per month. If you sell via Leen Bakker, a large number of these people will most likely also come across your product. That is good: they are all potential buyers who are specifically looking for items for their interior.
Easy step across the border Are you interested in expanding across the Dutch border? Via the Leen Bakker marketplace you can therefore not only reach the whole of the Netherlands, but also Belgium and the Caribbean. Because Leen Bakker already owns all connections, investing a lot of time in this is no longer necessary. That is a lot easier than expanding your company abroad yourself. Even if you didn't immediately have these ambitions, the range is of course always a bonus.
The Leen Bakker Marketplace is also available via the app

The Netherlands and Belgium are still becoming more mobile and digital. On the way in the train, people order that beautiful new footstool or that nice soft rug. For example, they show Leen Bakker's marketplace offer to family and friends via their telephone.

It is therefore ideal that Leen Bakker simply has a mobile application. This will certainly benefit the intended turnover of you as a seller. But not only that: you as a seller can also view the marketplace via the app. If you are going to sell via Leen Bakker, you will always have a clear overview of your own product range.


The best way to sell your products on Leen Bakker

Do you want to start selling via Leen Bakker? Good idea! The e-commerce branch of this furniture giant is becoming increasingly important and even accounts for around 20% of their total turnover. It is of course special to be part of it.

For example, if you sell furniture, we can imagine that you have a nice product range. So how do you efficiently get all these products on the Leen Bakker marketplace? ProductFlow can help with this. Our marketplace integrator is precisely tailored to the specific requirements of this marketplace. This way we make selling via Leen Bakker a lot easier and moreover more fun.