Looking for a marketplace with a ridiculously wide range? On Kaufland you will find more than 25 million different products, divided into more than 5,000 categories. Do you also want to increase your reach in Germany? Then the Kaufland marketplace is definitely worth considering.
You may be hearing from Kaufland for the first time today. That's not surprising: you may still know it as Real.de or even as Hitmeister. Those are the previous names of this marketplace. Do you want to sell your products via Kaufland? Read below for more information about this attractive marketplace.
Kaufland is impressively active in Germany. Are your ambitions in France, Spain, Italy or just here in the Netherlands or Belgium? Then a collaboration with the Kaufland marketplace is not a particularly good idea. However, this is the perfect place for a large reach with our eastern neighbors.
Kaufland has more than 32 million unique visitors every month. This makes it even the third largest marketplace in Germany! If you want to sell on Kaufland, keep in mind the requirement for a German customer service. If your new German customers have any questions, you want to be of good service to them.
Via the Kaufland marketplace you sell your products in every category you can think of. There are ten basic categories:
- Garden & DIY store
- Kitchen & Household
- Baby & Child
- Fashion accessories
- Cosmetics & Health
- Sports & Outdoors
- Cars & Vehicles
Do your products fit into these categories? Then selling via Kaufland might be the right option for you.
Maybe you wonder why Kaufland sounds so familiar? You may just have seen the physical store before in Kleve, Bocholt, Frankfurt, Munich or Suttard, for example. Kaufland.de not only has a gigantic marketplace; they have no less than 1300 physical stores in Germany.
The Kaufland stores are known as well-stocked supermarkets with an extensive range. In addition to food, they also sell all kinds of non-food products. This is precisely what makes Kaufland so popular: German residents regularly come here for daily shopping.
Do you want to scale up even further in Europe? Then the new links with Kaufland Czech Republic and Kaufland Slovakia are for you! From now on they are easy to activate in your ProductFlow environment. We have also switched to the updated Kaufland API (v2). This way your products will be visible to even more potential customers, without extra effort.
Selling via Kaufland allows your turnover to grow quickly. In no time you have a much wider reach on the German market, without any extra effort for special marketing campaigns. Of course, these benefits are not free. Selling on Kaufland means that you pay a monthly selling fee of € 39.95.
For this monthly amount you enter into a sales agreement with the German marketplace giant. Did you actually sell a product? Then a commission will be added per product. The Kaufland marketplace accounts for about 6.5 to 12.5% of the sales price per product sold. The exact commission percentage depends on the product category.
Monthly unique visitors
You can easily scale up via ProductFlow. The platform was born from practice and makes it possible to offer your products on multiple (international) marketplaces in no time without any technical knowledge.
Uploading your products and offers is super easy and fast, whether you only do it for Kaufland or for several marketplaces at the same time. Experience it yourself in a no-obligation demo.
But why should you choose Kaufland, instead of bol.com or eBay, for example? Like any other marketplace, selling through Kaufland has some specific advantages. Below we highlight a few.
Take advantage of marketing campaigns
Kaufland regularly offers fun marketing campaigns for sellers. Do you want to take advantage of this? Certainly do! This saves a lot of marketing costs. Customers often take the brand expressions of Kaufland a lot more seriously than smaller, individual brands. Is your brand name or product in the marketing campaign? Then you immediately benefit from the good name of the marketplace itself.
Improved visibility in Europe
Although this advantage speaks for itself, it is a very important one. The Kaufland marketplace is so well-known in Germany, Czech Republic and Slovakia that there is no doubt about its wider reach. In other words: growth guaranteed! Make sure you sell good products and present them with an attractive description. With the right product information you will quickly become highly visible in Germany.
Continuous contact with the platform
Kaufland not only makes business selling easier; they love it too. Do you not understand something or is there a problem? No point. Kaufland is available every day with help and support. They are easily accessible and therefore an attractive partner. As a seller at Kaufland you are not left to your own devices.
Spread your risk via the Kaufland marketplace
As with many other marketplaces, selling via Kaufland is an ideal method for risk diversification. This way you are much less dependent one of your other sales channels. Want to keep the risk spread even better under control? Then selling via multiple marketplaces is also interesting. Are you curious how this works? Please contact ProductFlow for more information.