Promote and sell at the same time
Instagram is packed with images. The application was released in 2010 and is now popular worldwide, especially among the younger generations. They share countless photos and videos in their timeline or story. But Instagram is also becoming increasingly popular for companies.
Almost half of Instagram users would use the platform for shopping every week. Ideal if you can promote your brand and company via this social media platform. For example, you show how your product works, what your brand stands for and what happens behind the scenes.
Easy link to sales
Have Instagram users found your brand? Then it is good to know that Instagram also makes business sales possible. Isn't it ideal for you and for your customer if people easily click through to a purchase page, directly from your Instagram account?
Benefits of selling products through Instagram Shopping with ProductFlow
Instagram is a super unique player among the Marketplaces. Not only do you showcase your products here, but your brand story also comes out super unique. In addition, Instagram Shopping also offers a number of unique features, such as 'collections'. Everything on this platform is set up visually. So you work with themes, striking new items, gifts, seasonal trends and more. But that's not all: there are even more benefits. Check them out here:
As mentioned earlier, you will find a lot of young people and young adults on Instagram. Much more than on websites such as Marktplaats, Kaufland or bol.com. Many of them scroll through the Instagram platform for hours every day. Do they see your cool products? Then it is of course ideal if they can buy it directly.
Het je een hoop actieve, enthousiaste klanten? Leuk! Met voldoende klantbinding krijg je via Instagram Shopping al snel interactie met je kopers. Je krijgt positieve en negatieve feedback op producten, maar kan klanten ook vragen om jou te taggen in een mooie foto met het bij jou gekochte product. Met een beetje enthousiaste kopers krijgt jouw instagramwinkel zo een hoop gratis reclame.
Selling on Instagram is based on images, but product details are also welcome. If a customer or user clicks on your product, they immediately see the full product catalog with descriptions and prices, but also information about where your product is tagged, for example.
Instagram Shopping makes purchasing pleasantly accessible. Of course you can still sell via your own website, but you don't have to. Customers can also pay directly via Instagram. This makes the purchase threshold smaller and therefore your turnover higher.
If you want, Instagram Shopping items will be available to all Instagram users. You can set all this up via the ad manager. Only the right, potential buyers see your product range. This makes it an ideal method to possibly take the first steps across the border.
You can make products stand out even more with product tags, for example. This allows you to link directly from a post or story to an article from your Instagram Shopping catalog. It is therefore a kind of video commercial that links directly to the sales page with one click. Ideal, right?
The best way to sell your
products on Instagram
Instagram makes selling business incredibly fun and easy. If you sell via Instagram, then selling via Facebook is also just a small step. This makes the Instagram marketplace two platforms in one.
But how do you integrate your products into the Instagram Shopping system? Even if you already sell on other marketplaces, ProductFlow can arrange this efficiently. The ProductFlow platform arranges for you, or together with you, that you will soon be able to sell carefree via Instagram and other interesting platforms. Curious how we can help you? Please feel free to contact us.