Google Shopping Center
Imagine: someone searches for your product via Google and immediately lands on a sales page. They see your brand, your price and your product. If they want, they order directly. Ideal, right? That's how selling on Google Shopping works. You have probably already seen this Google tab come by.
Wouldn't it be nice to sell your products through the Google Shopping Center? This way, the customer can easily compare your offers with those of your competitor. The Google Shopping tab works as a product comparator. Would you also like to be among them? Which can!
In fact, showing your products in the Google Shopping tab is completely free! This is due to the (in the Netherlands) fairly recent feature update: Google Shopping Organic results. What exactly does this feature entail? How do you get into the organic results of Google Shopping? And what are the benefits of that? We at ProductFlow are happy to tell you more about this.
What is Google Merchant Center?
Are you already advertising through Google? Then you may have heard of the Google Merchant Center before. Web shop owners upload their product range to Google via this platform. So you can too! Do you want your products to appear in the Google Shopping tab? The first step is to create a Merchant Center account.
When creating this account, you need to fill in a few things. Google wants to know more about your company. For example, what is your website URL, which countries do you deliver to and where are you located? Make sure all your details are correct before verifying your account. By placing a piece of code on the homepage of your own website, you prove that you are actually the owner of your webshop.
Without a website, you cannot create a Merchant Center account in Google. Don't have a webshop? No problem. You can easily start a webshop from ProductFlow. As you read below, you need a website and, for example, ProductFlow to upload your products to Google. Did you manage to create a Google Merchant Center account? Then read on for the next steps.
Benefits of selling on Google Shopping with ProductFlow
This is already apparent from the intro. Offering products through Google Shopping increases your chance of new customers. Moreover, it is organic, intuitive and just a bonus. What are the other benefits of selling on Google?
If you want, your reach can therefore grow far beyond national borders. ProductFlow can possibly help you with this. Via our platform you can easily integrate and translate all your products into different languages. This way they will not only be visible in the Netherlands, but in all European countries!
In addition to your products, your website will also be easier to find. Google Shopping increases your visibility enormously. No less than 70% of the Dutch prefer to use Google, compared to other search engines. Most of them even do this several times a day. The step from Google Search to Google Shopping is of course very small. So there is a good chance that these millions of shoppers will also visit your brand.
Because of the free options, you can also use the Google Shopping tab when your SEA budget is a bit less. This way you also get the attention of your potential customer without advertisements. So you certainly don't have to leave it for the money.
Organic visibility is almost self-evident when you use Google Shopping. Almost, because there is still an effort required to ensure that your products are actually findable. Add an image, make your product description correct and offer your products with full product information. Spend some extra time on this if necessary. The Google algorithm recognizes errors and imperfections immediately!
If you think it couldn't get any better: the clicks to your website are also free. In short: does someone end up at your webshop via Google Shopping? Then you don't pay anything extra for that. So there is nothing to lose either.
Scale up further with ProductFlow
ProductFlow is the first platform that combines a PIM system with a marketplace integrator and WMS. This way you can offer your products on multiple marketplaces at once and keep everything organized in one platform. Made for ecommerce sellers, by ecommerce sellers.
The best way to sell your products through Google Shopping
Do you want more information about selling your products via Google, the Google Shopping Center, the Google Merchant Center, the Google Shopping API connection, or do you want to know how you can easily integrate your products on different marketplaces? Please contact us for more information. We are happy to show you the benefits for your company!