Sell all over the world through Fnac
Anyone who ever visits Belgium or France has probably seen or visited a Fnac store. Fnac has no stores in the Netherlands, but you see them everywhere in France and Belgium.
For those who don't know it yet: Fnac is a huge, globally active retail company that started in France in 1954. It consists of shops as well as online marketplaces, so you can also buy and sell online through Fnac.
Characteristic of the Fnac stores is the enormous shopping area and the wide range. You can spend many hours browsing around. They sell books, CDs, DVDs, games, toys, smartphones, household electronics and much more.
Fnac has stores all over the world. The closest to the Netherlands you will find Fnac stores in Belgium, which are partly Dutch-speaking. In addition to the 12 stores in our southern neighbors and 215 in France, Fnac has stores in Europe in countries such as Switzerland, Spain and Portugal. Outside Europe, there are Fnac stores in Ivory Coast, Cameroon, Tunisia, Qatar and Taiwan, among others.
Fnac once started with one store, but has now grown into a huge company with about 25,000 employees. The company started in 1954 out of idealism: even without a shop, people sold stuff with high discounts directly to people with a small budget. In 1957 the first store opened on the Boulevard de Sébastopol in Paris and things went fast after that. The first store opened in Belgium in 1981 and Fnac now has stores in 15 countries worldwide. After the growth of the stores, the next step was online growth. After that, Fnac was still not done growing: in 2016, the Darty group was taken over and a mega-sized company was created.
From Fnac and Darty to Fnac Darty
For years, Fnac and Darty were each other's biggest competitors. Like Fnac, Darty started in the 1950s. In 1957 to be precise, Darty started selling household appliances in France. The company continued to grow, including by expanding with electronics and later also telecom. In 2016, Darty launched its own marketplace, www.darty.com.
The year 2016 was an important one in the history of both companies: Fnac took over Darty. Since the takeover, both companies are part of the parent company Fnac Darty.
Online history of Fnac
Online, Fnac was there fairly early. In 1999 the Fnac webshop opened. The first Fnac Marketplace was launched in 2009: initially only for French customers, but now active worldwide. Quite quickly, the Fnac Marketplace made it to the e-commerce top 10 in France. Due to the merger with Darty, Fnac is now the second largest marketplace in France.
Key figures Fnac Darty
In 2020, Fnac Darty achieved a turnover of no less than 7.49 billion euros. An increase of 0.6 percent compared to the previous year, while 2020 was a difficult year for most companies. Online sales make up just under 30% of Fnac Darty's total turnover.
Fnac Darty has about 25,000 employees. Together, Fnac and Darty have 908 stores, 741 of which are in France. The online reach is enormous: Fnac and Darty have already accumulated around 44 million visits per month in France alone on the websites fnac.com and darty.com.
Benefits of selling products via Fnac with ProductFlow
Are you thinking about selling your products through Fnac, but would you like to know the benefits first? Below we list the benefits for you:
The reach of Fnac is huge. Your products come to the attention of tens of millions of potential customers. In France alone, Fnac now reaches some 36 million customers, more than half of the population.
In addition to the enormous reach of Fnac itself, you also have immediate access to the other marketplaces of the Fnac Darty group, such as darty.com.
Via Fnac you have international sales opportunities in an accessible way. Promote your products worldwide, without too much effort. If you sell via your own site and you want to go international, you must at least set up all kinds of complicated foreign payment options. If you sell via Fnac, you don't have to.
Fnac helps you on your way, with a Marketplace team that guides you without obligation and at no extra cost.
At Fnac you pay monthly subscription costs of € 39.95. Fnac does not charge any extra costs for support and promotion. Fnac charges a commission of 6.5% to 16% of the sales price on your sold products. The exact amount of the commission depends on the product category and whether your product is new, refurbished or second-hand.
No entrepreneur is waiting for long-term contracts with difficult or unclear conditions. They understand that very well at Fnac. The conditions are clear and you can always cancel. This way you remain unbound and flexible. Handy if you sell seasonal items, for example.
Fnac offers extra possibilities to promote your products, without extra costs. This can be done through newsletters, banners, special group pages and much more.
The best way to sell
your products on Fnac
We can imagine that you want to start selling via Fnac as soon as possible. A good idea, because Fnac offers a huge potential of new customers for almost every product. Do you want to save time? Via ProductFlow you can not only sell via Fnac, but you can also easily and quickly put your products for sale directly on other marketplaces. You then manage the content, orders, sales prices, delivery times and stocks in one place for all marketplaces with great ease of use. Contact us for more information.