Whether you have a Facebook account or not, we are all familiar with the platform. This large, international website enjoys worldwide fame. The social media giant, with 2.8 billion active users per month, is still often regarded as 'the standard'. Especially since the company also owns Instagram and WhatsApp, for example. Among the many Facebook applications, there is also Facebook Marketplace.
You can buy and sell products from and to other users via the Facebook Marketplace. This can be private, but also business selling. Nowadays it is also possible for entrepreneurs to add an online shopping environment to their company profile.
Thinking about setting up a "Facebook Store" for your business and selling products through Facebook? Then you would like to know where you stand. ProductFlow is happy to provide you with more information about the benefits of selling through the Facebook Marketplace through ProductFlow.
Anyone can sell via Facebook: from multinationals to small, local boutiques. So Facebook Marketplace is a way to generate additional income for any company. Nevertheless, we think that selling on Facebook offers a nice boost for SMEs in particular. It is an ideal way to generate online interaction and extra sales.
Didn't have an online store for a long time? Then Facebook Marketplace certainly adds value. Customers easily click through to your own website via this platform. You can therefore also see it as an external link.
Create a sellers account on Facebook and discover the speed of ProductFlow. Born from practice, ProductFlow focuses on scaling your e-commerce business easily and clearly!
Place and manage product content and the associated offers in ProductFlow and then easily integrate Facebook (and/or other marketplaces) with the platform.
In addition to the extra interaction, why do you want to sell via Facebook? There are numerous reasons for this. Not only the reputation of the platform plays a role in this. Below are four reasons to start selling on Facebook right away:
Direct contact with your customer
A marketplace and social media platform in one: that certainly pays off. The customer can immediately view all your recent messages and stories. Do they have a question? Then the step to the chat function is very small. Everyone can also easily find your contact details and company description via the platform.
View all statistics
With many marketplaces you will never find out which advertisements are running well and which are not. It's different with Facebook. You have broad insight into how often each of your products has been viewed, clicked and sold. This way you immediately know what is going well and what is not. You can then adjust your marketing accordingly.
Easily upload many products
Facebook Marketplace has no product limit. Want to upload hundreds of products? Not a problem! Although the platform works quite easily, importing large quantities takes a lot of time. Fortunately, you can also maintain and implement a product catalog. However, this is much faster and easier via the ProductFlow marketplace integration platform.
Featured products visible on your business page
The Facebook Marketplace is incredibly clear. Do you have featured products? Then they are also immediately visible on your profile. Not only for you, but also for your customers. Potential customers can therefore see your most interesting products at a glance.
Use dynamic ads
Only let people see what is of use to them. Dynamic advertisements ensure that products match the interests of the website visitor. Ideal, because that way you have a better chance of selling your products. This also works if your potential customer has not visited your website.
Do you want to show dynamic ads? Then ensure a good feedback process between your product range and Facebook ads. For this you need, among other things, a business manager account. If you can't figure this out yourself, Facebook has a clear step-by-step plan on how to create a dynamic ad.
Selling via Facebook: this is how you start
Setting up your own Facebook store does not take long. Is the icon not visible on your page yet? Then you turn it on first. First click on 'edit page', and then scroll down. At the bottom you can 'add a tab'. If you click on this, you will immediately see the store option. After reading the general terms and conditions, you can start.
Choose a payment method and a currency, and create your store! Make sure you add clear information here about what you sell, but also about your company itself.
Can't find the marketplace option?
Now you may be thinking: why don't I have a marketplace on Facebook? Due to a technical error or account limitation, the option can sometimes disappear completely. There are several reasons for this. You may be in a country where the option is not supported. Even if you are under 18, use Facebook via an iPod, or have just got a new account, the feature will not work.
Finally, Facebook works with a dynamic menu. That means, the features you use most may replace the Facebook Marketplace icon. If this is the case, click on the three lines that refer you to the main menu. There you will still have access to the marketplace. If this also doesn't work try to install the app again.
Finally, all you need to do is list your products on Facebook to start selling on Facebook. In this overview you can read how to offer products on Facebook and what the guidelines are.
You can offer products on Facebook faster and easier via ProductFlow (see blue section below).