Why should you sell via bol.com? We are all familiar with the platform. It is even the largest online retail platform in the Benelux. The webshop wins countless prizes every year. They are the best retail brand, the best webshop and the most popular store in the Netherlands.
With more than 20 product categories, it is not surprising that business selling via bol.com is popular with more than 37,000 local entrepreneurs. We all know the website, but what is bol.com really? What are the advantages of selling via bol?
Most Dutch and Belgians are familiar with bol.com. Of course that wasn't always the case. It was also impossible to sell your products on bol.com in the past. In 1999, only 8 employees started Europe's first online bookshop from a portacabin in a parking lot in Vianen.
In recent decades it has grown into a gigantic marketplace that not only offers books, but also electronics, home and garden items and accessories: the current bol.com. Millions of Dutch and Belgians now shop via the webshop. Since 2007, private individuals have been able to offer second-hand items via bol.com. It was not until 2011 that business selling via bol was made possible.
Today bol.com has a huge choice in assortment and delivery options. The fast-growing network has more than 11 million customers and about 2000 Dutch and Belgian employees.
More than 37,000 local entrepreneurs now do business via bol.com. Many of these companies get a large portion of their profits from their product sales through this platform. Because bol.com is already a strong online brand, you as an entrepreneur get immediate online visibility, even if you don't have a webshop yet.
More than 8 million customers
+45M monthly visitors
Approximately 20,000 sellers
Everyone knows Billie: the chubby, blue man we've all seen in the TV commercials.
When people buy your stuff via bol.com, it feels just as familiar to them as the advertising. Selling business products via bol therefore entails countless advantages. It is also super easy via ProductFlow.
Ambitions for growth or a wider reach? By selling widely on bol.com you work effectively on your brand awareness, turnover and expansion. This way you make effective use of the image that bol.com has built up in recent years by simply using your own assets and selling items.
For a greater reach, bol.com is the right place for you! With 11 million customers spread throughout the Netherlands and Belgium, you have direct access to many potential buyers. All you have to do is present and describe your products in an attractive way. Let the sales begin!
Selling on bol.com is not very difficult, but dealing with a new platform can of course raise questions. In addition to the fact that ProductFlow can help you with this, bol.com also offers support and service in your own language. This is of course different with other large, international marketplaces.
This also applies to your customers! bol.com has very good conditions for buyers (and sellers). The platform receives a positive rating from the consumer association, which ensures that you probably also have satisfied customers. The most important thing is that you continue to meet the conditions yourself and keep your promises to customers.
Via ProductFlow you only have to upload your products once and you can immediately choose to offer your products on other marketplaces aswell. So it's super easy to scale up, without double work!
The first place in bol.com is also called the buybox. To win this one you need to have the best resale values against competing providers. Due to the unique algorithm of the ProductFlow Repricer you automatically win the buybox within 10-30 minutes. Simply enter the minimum and maximum selling price of your product and we'll do the rest! Read more information here.
Before you decide whether business selling via bol is something for you, it pays to check your assortment. Do your items fit with the existing bol.com product groups? These are the current categories:
- Music, Movie & Games
- Computer & Electronics
- Toys & Hobbies
- Clothing, Shoes & Accessories
- Sports, Outdoor & Travel
- Office & School
- Drinks & Delicatessen
- Living, Cooking & Household
- Animal, Garden & DIY
- Car engine
Each product category has an assortment policy. You find them here. Does your range meet the conditions of bol.com? Then you can start selling!
Both you and bol.com want to meet the expectations of customers. In order to do that properly, it is wise to read the service standards beforehand. You find them here. They provide information about delivery conditions, returns, reviews and customer satisfaction, among other things.
Have you decided to take this ecommerce leap? Then you can now immediately become an official partner of bol.com. You can do that here. Register yourself or log in with your buyer account and fill in the details of your company.
Account verified? Then the selling can begin! Contact us via the chat function (bottom right), by emailing firstname.lastname@example.org or by calling +31 (0)85 3012 283. We will then set up a ProductFlow for you so that you can quickly and easily find your products on Bol .com can start offering.
Ready to start selling? Congratulations on your new sales account! Now it is important to offer your range online. The more product information, the better you can be found. Especially when you use the available product filters. Still, adding and editing the products is often a nice job when you do this manually in the marketplaces. With ProductFlow you get around this and have your products online (completely) as soon as possible!
The more items you have for sale, the more complicated it all is. ProductFlow can help you with that. ProductFlow offers a PIM system and marketplace integrator with which you can easily manage all your orders, offers and content from different marketplaces (so not only bol.com, but also Amazon, Fonq and many others) within one system. This way you can better keep an overview, without technical knowledge. Curious what this can mean for you?