Sell ​​via

πŸ‘‘ ProductFlow is a Gold Integration Partner of

Via ProductFlow you can easily offer your products on bol and you have direct access to 11 million Dutch and Belgian customers.

Type integration:
βœ”οΈ Content, orders and offers

The shop for all of us!

Why should you sell via We are all familiar with the platform. It is even the largest online retail platform in the Benelux. The webshop wins countless prizes every year. They are the best retail brand, the best webshop and the most popular store in the Netherlands.

With more than 20 product categories, it is not surprising that business selling via is popular with more than 37,000 local entrepreneurs. We all know the website, but what is really? What are the advantages of selling via bol?

Business selling has only been possible since 2011

Most Dutch and Belgians are familiar with Of course that wasn't always the case. It was also impossible to sell your products on in the past. In 1999, only 8 employees started Europe's first online bookshop from a portacabin in a parking lot in Vianen.

In recent decades it has grown into a gigantic marketplace that not only offers books, but also electronics, home and garden items and accessories: the current Millions of Dutch and Belgians now shop via the webshop. Since 2007, private individuals have been able to offer second-hand items via It was not until 2011 that business selling via bol was made possible.

Your company on the map

Today has a huge choice in assortment and delivery options. The fast-growing network has more than 11 million customers and about 2000 Dutch and Belgian employees.

More than 37,000 local entrepreneurs now do business via Many of these companies get a large portion of their profits from their product sales through this platform. Because is already a strong online brand, you as an entrepreneur get immediate online visibility, even if you don't have a webshop yet.


More than 8 million customers


+45M monthly visitors


Approximately 20,000 sellers

Advantages of selling products on via ProductFlow

Everyone knows Billie: the chubby, blue man we've all seen in the TV commercials.

When people buy your stuff via, it feels just as familiar to them as the advertising. Selling business products via bol therefore entails countless advantages. It is also super easy via ProductFlow.

Put your business on the map online

Ambitions for growth or a wider reach? By selling widely on you work effectively on your brand awareness, turnover and expansion. This way you make effective use of the image that has built up in recent years by simply using your own assets and selling items.

Direct access to 11 million customers in Belgium and the Netherlands

For a greater reach, is the right place for you! With 11 million customers spread throughout the Netherlands and Belgium, you have direct access to many potential buyers. All you have to do is present and describe your products in an attractive way. Let the sales begin!

Support and service in your own language

Selling on is not very difficult, but dealing with a new platform can of course raise questions. In addition to the fact that ProductFlow can help you with this, also offers support and service in your own language. This is of course different with other large, international marketplaces.

High level of customer satisfaction

This also applies to your customers! has very good conditions for buyers (and sellers). The platform receives a positive rating from the consumer association, which ensures that you probably also have satisfied customers. The most important thing is that you continue to meet the conditions yourself and keep your promises to customers.

Sell your products directly on other marketplaces

Via ProductFlow you only have to upload your products once and you can immediately choose to offer your products on other marketplaces aswell. So it's super easy to scale up, without double work!

With the ProductFlow Repricer you can also immediately win the buying block on!

The first place in is also called the buybox. To win this one you need to have the best resale values against competing providers. Due to the unique algorithm of the ProductFlow Repricer you automatically win the buybox within 10-30 minutes. Simply enter the minimum and maximum selling price of your product and we'll do the rest! Read more information here.

Activate your account for ProductFlow integration

1. Check your assortment

Before you decide whether business selling via bol is something for you, it pays to check your assortment. Do your items fit with the existing product groups? These are the current categories:

- Books
- Music, Movie & Games
- Computer & Electronics
- Toys & Hobbies
- Clothing, Shoes & Accessories
- Sports, Outdoor & Travel
- Office & School
- Drinks & Delicatessen
- Living, Cooking & Household
- Animal, Garden & DIY
- Car engine

Each product category has an assortment policy. You find them here. Does your range meet the conditions of Then you can start selling!

2. Read's service standards

Both you and want to meet the expectations of customers. In order to do that properly, it is wise to read the service standards beforehand. You find them here. They provide information about delivery conditions, returns, reviews and customer satisfaction, among other things.

3. Start selling on!

Have you decided to take this ecommerce leap? Then you can now immediately become an official partner of You can do that here. Register yourself or log in with your buyer account and fill in the details of your company.

4. Check your contact details

Make sure your company email, address and other contact details are correct. This way you can be sure that nothing can go wrong! may want to contact partners like you by phone when absolutely necessary. If everything is right, it's time to start selling via! All terms of use for this are found here.

5. Start selling!

Account verified? Then the selling can begin! Contact us via the chat function (bottom right), by emailing or by calling +31 (0)85 3012 283. We will then set up a ProductFlow for you so that you can quickly and easily find your products on Bol .com can start offering.



Your products in detail and online as soon as possible

Ready to start selling? Congratulations on your new sales account! Now it is important to offer your range online. The more product information, the better you can be found. Especially when you use the available product filters. Still, adding and editing the products is often a nice job when you do this manually in the marketplaces. With ProductFlow you get around this and have your products online (completely) as soon as possible!

Create more overview?

The more items you have for sale, the more complicated it all is. ProductFlow can help you with that. ProductFlow offers a PIM system and marketplace integrator with which you can easily manage all your orders, offers and content from different marketplaces (so not only, but also NADUVI, fonQ and many others) within one system. This way you can better keep an overview, without technical knowledge. Curious what this can mean for you?