Amazon is one of the world's largest marketplaces. Today, the fast-growing platform even has a market cap of a thousand million dollars! With up to 300 million global customers, they have a lot to offer sellers.
The Amazon marketplace is currently active in 15 countries. Recently, the Netherlands has also been included. Amazon indirectly serves as many as 200 countries from countries such as the United States, the United Kingdom, Germany, France, Spain, Canada, Japan and Mexico.
As a seller, you may also be thinking about selling your products through Amazon. What are the advantages of this and how can you start? And where exactly does Amazon come from?
Amazon now has about 800,000 employees. That has not always been the case. Jeff Bezos founded Amazon in July 1994. It was a small online bookstore in Seattle, USA. Amazon eventually grew into one of the first major e-commerce companies.
Selling via Amazon only became really interesting when the marketplaces realized serious growth. Amazon did this mainly through deals and acquisitions. For example, in 2009 they took over the shoe trade Zappos, and in 2010 they bought Quidsi, a webshop with baby care products and household items.
The many acquisitions made Amazon a success. In 2019 they had a turnover of 280 billion dollars! In short: selling on Amazon offers you a steady basis shop within a globally known marketplace.
Over 200K active sellers
+2500M monthly visitors
Active in 15 countries
Create a sellers account for the countries where you want to sell and discover the speed of ProductFlow.
The platform makes it possible to start selling in these different countries with one action. Place and manage product content and the associated offers in ProductFlow and then easily link the Amazon marketplaces in the platform.
Do you want to reach millions of potential customers across Europe? Selling via Amazon is definitely a good choice! In addition to this wide reach, why should you start selling on Amazon? There are a lot of good reasons for that. Read a couple of them below.
At Amazon, you only need one account to sell on different marketplaces. So you only pay one standard monthly amount. In addition to Amazon NL, you can also publish your items to the Spanish, French or German Amazon.
This way you can easily expand abroad, without too much effort. You are not even obliged to translate all your content. Very handy if you don't speak French, Spanish or Italian. You also do not have to worry about connecting foreign payment options with Amazon.
Long, ongoing contracts can be annoying. Fortunately, with Amazon, despite the monthly costs, you are not tied to a time-limited subscription. So you have little to lose! Do you not like selling via Amazon or would you rather cancel your subscription? Then you'll be done with it in no time!
Selling on Amazon allows you to start and stop whenever you want. This can be beneficial for many companies. For example, you can only sell seasonally.
As with many other marketplaces, you do not need your own webshop for sales via Amazon. Having your own webshop with its own customer portal can of course have advantages. For example, it is your online business card.
Unfortunately, running a webshop takes a lot of time and energy. And it's not easy to stand out. Don't feel like that? Very understandable! You can have your own webshop to sell via Amazon, but you don't have to. This way you can realize your first e-commerce transactions via an online shop-in-shop.
That's not bad at all, by the way! Amazon's European fame is one that an individual online store can only dream of. Why not take advantage of that?
To send products yourself, you must set up a reasonable warehouse, transport contract and good order processing. Do you have storage and everything in order? Absolutely great. You can just keep using it. When selling through Amazon, you can choose to ship your own products.
Would you rather outsource these logistics activities? That is also possible! At Amazon you can choose the Fulfillment By Amazon (FBA) option. You send your stock to an Amazon distribution center, where they will take care of the rest for you. This is not only easier for you, but also for your customers. The latest order time for next-day delivery will be extended through FBA.
Pay per item sold!
As a small seller you can start with a free basic account. That means: you only pay when you sell a product. An ideal e-commerce option for starters and small businesses. You can also try Amazon first before you start a professional account.
Do you want to sell more than 40 items per month? Then you pay 39 euros per month, in addition to the commission that Amazon receives for each transaction.
Ready to start your sales account? As mentioned, Amazon has two different sales services: self-sell and Fulfillment By Amazon (FBA). Think carefully about which option best suits your company. For example, it determines the amount of the commission. Here's a little comparison.
If you use the Fulfillment By Amazon (FBA) service option, then you are eligible for Amazon Prime. You may have heard of this before. Prime is a subscription service from Amazon that brings several benefits. For only € 2.99 per month you have unlimited, secure photo storage, monthly free games and in-game content and Amazon Prime Video, with which you can stream movies and TV series for free.
Most importantly, Prime members can get unlimited free, fast delivery of items on Amazon. This is only possible with articles with a Prime logo. You guessed it, these are the articles offered through the FBA service. If you choose this option, Prime members are more likely to choose your products.